Contact

                W.Donne t/a Silver Fox licensing Consultants
            6 Canford Court, Wilton Road, Reading RG30 2SQ
              We are not a Law Firm and not regulated by the 
                       Solicitor's Regulation Authority












PRIVACY POLICY

 

• Privacy Notice and Information for Data Subjects pursuant to Art. 13 and Art. 14 of the EU General Data Protection Regulation.
  
  This notice describes how we process your personal data.
  
  If you submit an enquiry with Silver Fox Consultants the controller is ‘William Donne’. The address is 6 Canford Court, Wilton Road, Reading RG30 2SQ
  
  Whenever you deal with one of these companies, the ‘controller’ of your personal information will be W.Donne that you are interacting with or with whom your information has been shared. A ‘controller’ is the individual that decides why and how your personal information is processed.
  
  Where this policy refers to "we", "our" or "us" or “Silver Fox” below, unless it mentions otherwise, it’s referring to the particular company that is the controller of your personal information.
  
  This notice applies to:

  • Clients;

  • Guests;

  • Visitors;

  • Callers; and

  • Other customers.

  And anyone contacting, visiting or using our:

  • Websites;

  • Apps;

  • Facebook sites

  • LinkedIn sites

  • Newsletter

  • Summary of the purposes for processing your personal data and the legal basis for doing so:

  • We process personal data to make, amend and administer licensing enquiries, provide hospitality services, process and store payment details and provide other products and services (training course and qualifications). We also deal with enquires, gather customer feedback, undertake market research and direct marketing (including analysis to create profiles), in our legitimate interests to promote our business and improve our service and delivery.

  • When booking with us, we might ask for sensitive personal data. If you (or someone on your behalf) do provide such information to us, please be aware we may need to ask for your explicit consent. In some cases, it may be permissible for us to have such data as it is in your vital interests that we do so in order to process applications with the Police and Council and other Authorities.

  • On our websites we DO NOT use third party marketing and analytical cookies plus similar technologies are included in our marketing emails, as explained in our cookie notice. You can reject and block cookies in your browser settings.

  • We monitor social media to respond to comments or complaints about our business and with the permission of the platform owner we may reproduce your comments on our website, on the lawful basis of our legitimate interests.

  • In our legitimate interests, we also seek to prevent and detect crime as well as protect our business and premises.

  • In order to fulfil the above purposes:

    • we disclose your personal data to payment providers, and other specialist professional and technical service providers and advisers, to manage your applications, arrange payments, and provide services.

    • we DO NOT transfer your personal data outside the European Economic Area (the EU Member States plus Iceland, Lichtenstein and Norway)
       

  • We keep your data to enable us to fulfil our contract with you or to provide services, where required by law, to respond to a question or complaint, to obey rules about keeping records, to uphold or protect contractual or legal rights or where it is in your or another party’s vital interests or our legitimate interests. Where we process personal data on the basis of your consent, we will retain it for as long as required for the specified purpose. We also keep your data in line with any statutory limitation periods and for tax, legal or regulatory purposes.

  
  Your rights

  • Any consent(s) you give us may be withdrawn at any time.

  • You have an absolute right to object to direct marketing (and any profiling for the purposes of direct marketing) at any time.

  • You also have the qualified right to:

    • request access, rectify, and erase your personal data;

    • object to processing for any purpose where we rely on our legitimate interests as the legal basis; 

    • restrict processing; and

    • supply or transfer your personal data in a portable format.

  
  Where you exercise any of your rights, we will process your personal data to comply with your request in accordance with our legal obligations.

  • Where we use automated decision-making, you have the right to human intervention, to add a statement, and to have the decision reviewed.

  
  You have the right to lodge a complaint with any data protection supervisory authority, in particular, the one of the country in which you are resident, work or in which your complaint arises. For the contact details of the Information Commissioner in the UK see www.ico.org.uk .

  
  We may provide additional information during the application process and at other points at which we collect your personal data.

  If you wish to exercise your rights, please visit our contact page where you will be directed to a feedback form.
   

  If you require further details of our Privacy Notice please read more below. 

• Personal information we collect.

  We collect personal information when you instruct us with us or request or use our services. This includes enquiries, using our website or apps, or corresponding with us. We may also receive personal data about you from another source. This includes:

  • Personal Identifiers - title, name, marital status, postal and email addresses, postcode, IP addresses and contact telephone numbers. and enable us to confirm any restrictions that may apply to instructions;

  • Business-to-Business Information - for corporate customers and corporate business leads and contacts: job title, business address and business email address;

  • Transaction Information - payment, reservation and booking details, including meals, beverages;

  • Membership information - membership details for rewards and Silver Fox Account programmes;

  • Facebook Page Insights Data - In relation to our Facebook Pages, we may receive Insights Data from Facebook, i.e. aggregated data that can help us to understand how visitors are engaging with our Page, which may be based on personal data collected during your visit to our Page or its contents

  • Customer special requests and feedback including complaints - via call centres, emails and online free text fields.

  Third parties that we receive personal data from may include:

  • Corporate customers and public information sources such as Companies House or similar registers in the jurisdictions of our operations; 

  • Comparison and review websites;

  • Social networks;

  • Business Account management operators;

  • Market researchers;

  • Government and law enforcement agencies;.

• ​​

  • Newsletter – When registering for our newsletter, you provide us with your e-mail address, first name and last name. We use this information exclusively to send you the newsletter. The data you enter when registering for our newsletter will remain stored by us until you unsubscribe from our newsletter. You can unsubscribe at any time via the link provided for this purpose in the newsletter or by sending us a message to this
    
    Personal information we collect.
    
    How do we use your information, and what is the legal basis for this use?
     

  • To fulfil a contract, or take steps linked to a contract. This is relevant when you want o instruct Silver Fox:

  • making, amending or administering your instructions;

  • providing products and services requested by you;

  • verifying your identity;

  • processing payments
    Verifying your right to work in the UK;

  • to administer your Silver Fox account

  • communicating with you;

  • providing customer services, including managing complaints; and

  • alerting you by text, email or phone in the event of an unplanned incident, as a result of which we have to make alternative arrangements under our contract (or where we believe it is in your vital interests).

  • If the information we request is not provided, we may not be able to enter into or comply with a contract or our legal obligations.

  • In our legitimate interests regarding the conduct of our business, in particular:

  • Ensuring customer satisfaction, maintaining goodwill and dispute resolution

  • we provide technical support and investigate and process any complaints about our website or our products or services, and to maintain appropriate records for internal administrative purposes. We reserve the right to request evidence to support any claims or complaints.

  • to protect our business and prevent fraud

  • monitor, test and control the performance and security of our systems, networks, processes and premises to prevent and detect fraud and protect our business; and

  • if you provide a credit or debit card as payment, we use third parties to check the validity of your bank account or card details in order to prevent fraud.

  • For business performance and improvement

  • monitor and record CCTV, call centre communications, including incoming and outgoing calls and emails for staff training, quality improvement purposes and establishing facts; and

  • analyse transactions to enable us to improve our services and products and plan for our business.

  • Safety & Security of our Guests and Employees

  • to monitor food safety and hygiene;

  • to obtain statements from witnesses to accidents and other incidents; and

  • for the detection and prevention of crime.

  • Developing and Marketing Products and Services

  • for raising brand awareness;

  • to understand you better as a customer by analysing your transactions and other information you provide to us or which we learn through your interactions with us;

  • for marketing (including creating profiles), competitions and promotions by post, email, text and push notification where permitted to do so by law;

  • we may use your data to provide personalised promotional offers to you where permitted to do so by law;

  • we may also use your data to provide you with personalised promotional offers on selected partner websites (for example, you might see an advertisement for our products on a partner site such as Facebook and Google);

  • we DO NOT share your information with marketing service and ad technology providers and digital marketing networks, such as Facebook, Google, Adobe and The Trade Desk, to present advertisements that might interest you.

  • for monitoring the use of our websites and apps in order to improve their performance and optimise our media spend;

  • we use personal data of some individuals to invite them to provide feedback or take part in market research; and

  • for developing corporate business and applying rates.

  • Legal and Regulatory purposes

  • in connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with claims, legal process or litigation);

  • to comply with health and safety legislation, including accounting for the number of individuals on our premises and logging accidents;

  • to prevent, investigate and/or report suspected fraud, terrorism, security incidents or other crime, in accordance with applicable law; and

  • to anonymise personal data when we no longer need to process it.

  • Where we have relied on legitimate interests as the lawful basis for processing, we have carried out a balancing test

  • Where you give us consent:

  • we will send you emails, texts and push notifications (including newsletters) in relation to products and services provided by us, or by our named affiliates and carefully selected partners;

  • when you use our websites or apps, we place cookies and use similar technologies on your computer, mobile or other device and we use such technologies such as pixel tags and web beacons in marketing emails and communications (also see our Cookie Notice);

  • we may use credit checks if you apply for a Business Account;

  • to participate in competitions we run and, if you win, to use your information for promotional purposes;

  • we will process health information, such as dietary, accessibility, and allergy information you or a party on your behalf provides to us (we may also be able to do this where it is in your vital interests);

  • when you make a donation to a charity, we will process your payment for this purpose; and

  • on other occasions where we ask you for consent, we will use the personal data for the purpose which we explain at that time.

  • You have the right to withdraw consent at any time.

  • For purposes which are required by law:

  • in response to requests by government, law enforcement authorities, or intelligence services and court orders;

  • if required to comply with health and safety legislation to which we are subject;

  • we may be required to share information with other licensees in accordance with local licensing requirements; and

  • responding to a rights request under data protection legislation.

  • To protect your vital interests or those of another person:

  • disclosing your personal data to the emergency services where we believe it is necessary to protect your vital interests or the vital interest of another person; and

  • where you (or a person acting on your behalf) provide us with dietary or other personal health data such as allergies for attendance at training courses
    
    
    How long will you retain my personal data?
     

  • We keep your data to enable us to fulfil our contract with you or to provide services, where required by law, to respond to a question or complaint, to obey rules about keeping records, to uphold or protect contractual or legal rights or where it is in your or another party’s vital interests or our legitimate interests. Where we process personal data on the basis of your consent, we will retain it only for as long as required for the specified purpose. We also keep your data in line with any statutory limitation periods and for tax, legal or regulatory purposes.

  • The period for which we will retain your personal data depends on the purposes for which we are processing it and where the same personal data is processed for two or more purposes, we will retain it for the longest period. For example, we retain:

  • for up to 36 months after it is resolved, any personal data we process in relation to instructions, applications, representations, queries, complaints or feedback relating to your application;

  • until a period of 3 years has elapsed since your last interaction with us, personal data we process for marketing (including profiling) purposes, unless you ask us to stop sending electronic direct marketing, in which case we will act on your request, and then keep a record of your request indefinitely;
    
    
    How do I get in touch with you?
     

  • Queries and exercise of rights

  • If you have any queries or want to exercise any of your rights please see the “Contact Us” page on our website where you will be directed to an enquiry form. Then please select ‘Privacy’ from the ‘Reason for contact’ drop down box.

  • General data protection queries

  • If you have any questions, suggestions or complaints about the processing of your personal information in the UK, please contact our data protection officer in the UK:

  • W.Donne 6 Canford Court, RG30 2SQ and by email: bill@foxlicensing.co.uk

  • This Privacy Notice was last updated on 3rd October 2023. Any changes to this Privacy Notice will be communicated on our website

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  • Third Party Links to other websites

• • We have provide useful links to trade bodies in the Hospitality industry and Government websites for information only. We are not responsible for their content nor should the presence of the links be construed as an endorsement for their products, guidance or services. 
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
    
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